Before we get into SEO writing, you need to know a little bit about SEO (search engine optimization).
So what is SEO exactly?
You go to Google and type in a keyword. Once you put in your keyword and hit enter, you get pages and pages of results for that keyword.
The results at the top of the page are generally considered by Google (or whatever search engine you are using) as the highest quality pages. Every brand and site out there wants to be at the top of the search results for their particular keyword. As an SEO optimizer, you are in the best position to offer this search engine service to all the people that needs it.
What is SEO Writing?
SEO writing is all about writing content that search engines can understand easily. It is a form of content writing that helps brands and websites get ranked in search engines for the specific keywords they are targeting. Brands need writers to help get their keywords out there.
Why does this matter?
There is an SEO strategy called article marketing that has been around for years. The idea is to write a lot of articles all focusing on a specific keyword and or related keywords of the page you want to rank. These articles get posted to various sites all over the internet and link back to your page. This tells Google that there are links to a particular page, so it must be good and they rank it higher. In the internet marketing world, content is king. Internet marketing companies, brands, websites, and even bloggers need great content to run a successful business. That is why they hire SEO content writers. As the writer, it is your job to create an article that highlights a specific keyword, is good quality and can be easily read by Google bots.
It is certainly not the most interesting of writing, but for now, it is still a way for companies and brands to get their content and keywords ranked. Since it is one of the most basic ways of building links, there are still opportunities for writers who are looking to break into making money online in an entry level way.
After the brief outline which was not so brief at all, Let us get started. This is how you make money as an SEO, a search engine marketer/opportunist, straight from someone who has battled through it and been there and back.
This is the area where most people has experience in. This is just making sites and ranking them. These can take on many forms. We will put them in two categories; mini websites and para-site pages. You do not need to stick to one category; you should have a diverse portfolio and also be testing a wide variety of domains/pages with your links.
Mini-sites: This can be anything from a simple three page site to a twenty page site. That is what I would consider my true churn and burn sites. Be cheap as hell, make a minimal investment in each site, and keep storming forward collecting as much data as you can along the way.
Para-site pages: As you are developing your linking strategy/system, you will find parasite pages to be an easy thing to quickly setup and test with. You also have the hope that the root domain you are using will help you rank better than just using a brand new domain and making a mini-site. There are usually a few domains just crushing Google, watching the SERPs will help you unlock these. Then test some spam blasts and see if you can make some magic happen. Keep things cheap as hell across the board so you can run lots of tests, this is how we get enough data to guide us to the finish line.
An authority site is a long term play that you should build something around which you are truly passionate about. Without this you are likely to fail. Now make something great with some value, something people will use the out of, and share out of it. Then you have got something powerful that you can optimize and dominate faces with.
Having clients online that you offer your search engine optimization services for. There are many people online that will kill for their websites to be ranked by Google. This is where your service comes in.
Popular Models for SEO Services:
Lead Based – Not totally sure how you work this out technically but it sounds good in theory. Basically, you work out a deal with a business owner and they pay per lead driven via search which you track somehow. I am going to assume there is some service you can use and then either rank the client’s site or build some mini-sites and spam them.
Consulting and Reporting
Monthly Retainer – You get the client to sign a contract of $XXXX per month for X months and go SEO it up for them with the cash. Having good processes, managing expectations, (insert SEO skillset and buzz words here), is all key here. Or like some SEOs just completely rip people off and blame it on also changes, because let us not forget how scummy this business can be. Being an experienced SEO, even I cannot imagine the kind of work that goes on with this side of the business every day.